Loop 24View original draft

Homepage studies / 01–03

Three ways to close the loop.

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Selected direction / Latest evolution

Concept A, refined

Story-led, collaborative, and shaped around the Loop 24 process.

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Visual test / Optical glass hero

Concept A, refined — alternate hero artwork

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Concept A

Dimensional Loop

Cinematic, immersive, and built around the dimensional brand artwork.

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Concept B

Editorial Circuit

Bright, architectural, and designed for quiet editorial confidence.

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Concept C

Connected Atlas

Modular, system-minded, and closest to a product-design sensibility.

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